Static Site Generation (SSG) with Next.js: Boosting Performance and SEO

Static Site Generation (SSG) with Next.js: Boosting Performance and SEO

Leverage SSG to Enhance Speed and SEO of Your Web Applications

Static Site Generation (SSG) is a powerful feature of Next.js that allows you to pre-render pages at build time. This results in fast, SEO-friendly, and highly performant web applications. In this blog, we’ll delve into the concept of SSG, its benefits, and how to implement it in Next.js.

What is Static Site Generation (SSG)?

Static Site Generation refers to the process of generating HTML pages at build time rather than at runtime. These pre-rendered pages are served directly to the client, providing a fast and efficient user experience. Unlike Server-Side Rendering (SSR), which renders pages on each request, SSG generates the HTML once and serves the same content for every request.

Benefits of SSG

  1. Improved Performance:

    • Pre-rendered pages load faster since they don’t require server-side processing on each request.
  2. Enhanced SEO:

    • Search engines can easily crawl and index static pages, improving your site's visibility and ranking.
  3. Better Scalability:

    • Serving static pages reduces the load on your server, allowing it to handle more traffic efficiently.
  4. Cost Efficiency:

    • Hosting static sites is typically cheaper and requires less infrastructure compared to dynamic sites.

Implementing SSG in Next.js

Next.js makes it easy to implement SSG using the getStaticProps and getStaticPaths functions.

Example: Implementing SSG

Let’s build an example where we fetch and display a list of blog posts using SSG.

  1. Set Up Your Project

    Ensure you have a Next.js project set up. If not, create a new one:

     npx create-next-app ssg-example
     cd ssg-example
  2. Create a Page to List Blog Posts

    Create a new file called pages/posts.js:

     touch pages/posts.js

    Add the following content to pages/posts.js:

     // pages/posts.js
     import React from 'react';
     const Posts = ({ posts }) => {
       return (
           <h1>Blog Posts</h1>
             { => (
               <li key={}>
     export const getStaticProps = async () => {
       const res = await fetch('');
       const posts = await res.json();
       return {
         props: {
     export default Posts;

In this example:

  • The getStaticProps function fetches the blog posts data at build time.

  • The posts data is passed as props to the Posts component.

  • The Posts component renders the list of blog posts.

  1. Create a Dynamic Page for Each Blog Post

    Create a new file called pages/posts/[id].js:

     mkdir -p pages/posts
     touch pages/posts/[id].js

    Add the following content to pages/posts/[id].js:

     // pages/posts/[id].js
     import React from 'react';
     const Post = ({ post }) => {
       return (
     export const getStaticPaths = async () => {
       const res = await fetch('');
       const posts = await res.json();
       const paths = => ({
         params: { id: },
       return {
         fallback: false,
     export const getStaticProps = async ({ params }) => {
       const res = await fetch(`${}`);
       const post = await res.json();
       return {
         props: {
     export default Post;

In this example:

  • The getStaticPaths function fetches all blog posts and generates paths for each post based on its ID.

  • The getStaticProps function fetches the data for a single post based on its ID at build time.

  • The Post component renders the individual blog post.

  1. Run the Development Server

    Start the development server:

     npm run dev

    Navigate to http://localhost:3000/posts to see the list of blog posts. Click on any post to view its details.


While both SSG and SSR are useful for rendering pages, they serve different purposes:

  • SSG is ideal for pages with static content that doesn’t change frequently, such as blog posts, documentation, and marketing pages.

  • SSR is suitable for pages with dynamic content that needs to be fetched and rendered at request time, such as personalized dashboards and real-time data.

Advanced SSG Features in Next.js

Next.js offers several advanced features for SSG, including:

  1. Incremental Static Regeneration (ISR):

    • Update static content after the site has been built without needing a full rebuild.
  2. Preview Mode:

    • Preview draft content from your CMS without rebuilding the entire site.
  3. API Routes:

    • Combine static generation with server-side functionality using API routes.
  4. Environment Variables:

    • Use environment variables to manage sensitive data and configuration.
Static Site Generation (SSG) in Next.js is a powerful technique for building fast, SEO-friendly, and scalable web applications. By pre-rendering pages at build time, you can significantly improve the performance and SEO of your site while reducing server load and hosting costs. Next.js makes implementing SSG straightforward and provides additional features to enhance your development workflow.

Explore the official Next.js documentation on SSG to learn more about advanced SSG techniques and best practices.

Happy coding!

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